Building a Photography Business: Essential First Steps

Establishing a successful photography business requires more than just taking beautiful pictures. It demands careful planning, organization, and efficient workflows to attract clients, deliver exceptional service, and ultimately, thrive in a competitive market. 

Coming to you from Julia Trotti, this informative video dives into the crucial initial steps for aspiring and established photographers alike. Trotti emphasizes the significance of a well-curated portfolio that aligns with your desired clientele and services. She highlights the need for strategic planning, including mood boards, shot lists, and location scouting, to ensure productive and cost-effective photoshoots. Trotti also stresses the importance of clear communication with clients and collaborators, advocating for comprehensive call sheets that detail schedules, expectations, and responsibilities.

Beyond the creative aspects, Trotti talks about the often-overlooked backend of a photography business. She underscores the importance of establishing efficient workflows for both the photographer and the client. This includes streamlining processes for inquiries, bookings, session planning, image delivery, and post-shoot tasks. Trotti suggests utilizing tools like Milanote, a visual organization platform, to create boards for project management, client communication, and internal workflows. By implementing these systems, you can save time, minimize errors, and provide a seamless experience for their clients.

Check out the video above for the full rundown from Trotti. 


 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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